As you know September is Life
Insurance Awareness Month (LIAM). This is by far the favorite time of
year for me, the AppMan©. This is a great time (but of course
anytime is a great time) to talk about Life Insurance. This is our
once-a-year opportunity to come together as an industry to make sure all
Americans are reminded of their need for life insurance protection.
The nonprofit LIFE Foundation coordinates LIAM on behalf of the
industry, and one of the themes they’ll be promoting is the “7 Wonders
of Life Insurance.” As someone who works in the industry, you understand
that life insurance can do some pretty amazing things for families. But
the average American doesn’t necessarily view life insurance this way.
What are the 7 Wonders of
Life Insurance?
1. Buys time – Allows loved ones to focus on their grief by
helping to pay for the funeral and other final expenses.
2. Provides a fresh start – Lets loved ones start with a clean
slate by helping to pay off credit card bills, outstanding loans and
even the mortgage.
3. Generates income – Helps replace lost income for years to come
so that surviving family members can continue to pay for life’s
necessities.
4. Offers flexibility – Gives a surviving spouse the chance to
take time off from work or to switch to a job that offers a more
flexible work schedule.
5. Creates opportunities – Can provide funding to start a
business or pay for schooling so surviving family members can train for
a new career.
6. Funds the future – Offers a way to fund longer-range goals
like a college education for the kids or a secure retirement for a
surviving spouse.
7. Leaves a legacy – Gives parents the chance to leave future
generations with the legacy of long-term financial security.
Americans need to be reminded of the many ways that life insurance can
safeguard their families’ financial security, but it’s especially
important that they hear these messages now. In these challenging times,
most of us have been hit with painful losses in the value of our homes
and our savings. With less to fall back on than in years past, life
insurance can be that safety net that catches our loved ones if the
worst were to happen before we’ve had the chance to rebuild lost
savings.
An alarming number of Americans lack adequate life insurance protection.
Using LIAM as a springboard, let’s make 2009 the year that we start
reducing the ranks of the underinsured.
I have gathered many life insurance selling tools for you to use. Select
any of the items below to use in your Insurance Practice.
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Chris Noth's realLIFEstory |
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Calculators & Tools |
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Educational Consumer Videos |
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PDF Documents |
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To learn more about LIAM
and how you can get involved, go to
www.lifehappens.org/liam.
As you know and your
clients will discover, Life Insurance is an important part of family and
business every day. Make sure you are sharing this important asset
with your clients, every time you meet.
Written by: AppMan© |
