In today’s insurance industry,
you may find it overwhelming to reach potential clients through the
diverse resources of advertising. There are many innovative tools to use in
helping you reach out and create name branding. September is Life
Insurance Awareness Month, and NOW is a great time to reach out to current
and potential new clients! Take a look at our top 10 marketing matrix.
Some may be reminders, and others may be new ideas to help increase
awareness of your agency name.
1. Cross-sell – When a client
is looking for life insurance, you should also consider any other services
or products that would be advantageous to your client.
2. Review current files – You may find that you have a new product
that will better suit your clients’ needs. This is also a great time to
make a follow-up call to see if there has been a lifestyle change and if a
policy review is necessary.
3. Website – Create a website that will allow your clients to view
your current portfolio or for potential clients to find your agency
online. You can purchase a website for as little as $4.99 a month at
godaddy.com.
When you have your website ready for your client use, you can add the FREE
Term Quote Engine available exclusively to producers of Financial Markets,
Inc. This Term Quote Engine can be downloaded at
www.fm-inc.com,
click on Quotes and select Free Term Quote Engine for Your Website
under the Life Insurance headline.
4. Online Networking – Become familiar with the new trends like
blogging, Twitter, LinkedIn, Facebook, MySpace, etc., and you may discover
a new market. Many of these networking tools are available to you at NO
COST.
5. Email – Collect your clients email address, and you can send out
an e-newsletter on any hot topics, such as competitive interest rates,
industry news and your agency events.
6. Print ads – Advertise in local newspapers or magazines. If you
are trying to reach a specific demographic, then advertise in that area.
For example, in the senior market, look into putting an ad in a senior
citizen magazine. For newspaper, you could place an ad for around $100.
Some companies offer pre-approved advertising material, or you can
download generic consumer ads at
www.lifehappens.org/liam.
7. Radio ads – Check out your local radio stations for advertising.
A radio ad can range in price between $8 to $20 per announcement. Keep in
mind the length of the ad and daily time of the ad placement also bears in
the cost of the radio ad. Your message can target a particular group of
people.
8. Partner with other Professionals – Create a relationship with an
associate in another industry. Example, if you partner with a tax advisor,
you can refer clients to this advisor for tax services, and the tax
advisor can refer clients needing your services.
9. Ask for referrals – Always ask your current clients if they know
of anybody else who could benefit by having the service/product you are
selling.
10. Word of mouth – Each and every time you have the opportunity to
meet a new person, treat them as a potential client. Hand out a business
card each time you speak to someone new. If they don’t buy from you now,
they may in the future, or better yet, they may refer people to you!
On any type of marketing you
do, create a consistency of drip marketing. Let your potential clients see
your name repeatedly for a period of time. This will create the name
branding and your potential clients will think of you when they need your
service. There are many ways to get your name out to potential clients, so
be creative in the unlimited resources available to you and happy selling!
Written by: AppMan© |
