AppMan Announcement

AppMan^© Announcement:
Introducing ModLife from West Coast Life

50% OFF*
Initial Premiums on New Guaranteed UL Product

Do you have clients who are struggling to find space in their already tight budgets for permanent life insurance protection?

Now they don’t have to. West Coast Life’s ModLife can save your clients up to 50% OFF* their initial premiums for guaranteed coverage at a time when getting the most out of every dollar is of the highest importance. No other competitor can match these premium savings!

WCL ModLife is a flexible-premium universal life insurance policy that provides a lower entry-level premium concept to guaranteed death benefit coverage. WCL ModLife also offers all the flexibility of traditional universal life insurance, such as the option to "dial in" the duration of death benefit protection, and built in lapse protection.** Its choices, flexibility and lifetime guarantees encompass a broad-based appeal for today’s budget conscious consumers.

Why sell traditional guaranteed UL like everyone else when you can offer a unique, affordable alternative? Break away from the pack and offer something truly worth your clients’ consideration. Who might benefit from WCL ModLife? Clients who are struggling to manage expenses, have
long-term financial obligations, or wish to free up additional funds due to present financial pressures.

No other competitor can tell this story. It’s a simple design!

Here’s how ModLife works:
Policy Years 1-5	Policy Years 6-10	Policy Years 11+
Low entry level premium in the first 5 policy years (savings up to 50% based on underwriting class compared to other guaranteed universal life products)	The premium gradually increases in policy years 6 through 10	In policy year 11, the premium stops increasing and remains level throughout the life of the policy

Nothing else COMPARES!

Comparison of Premium
Criteria: Male 50, $1,000,000 Lifetime Guarantee, Preferred Non-Tobacco
Click the Carrier/Plan to see the full illustration.

Carrier/Plan	Annual Premium by Year							Cumulative 20 Year Premium	Commissionable Premium*
Carrier/Plan	1-5	6	7	8	9	10	11+	Cumulative 20 Year Premium	Commissionable Premium*
WCL-ModLife (NEW)	$4,325	$5,504	$6,683	$7,862	$9,041	$10,220	$11,130	$172,238	$8,650
WCL-Platinum III	$8,650	$8,650	$8,650	$8,650	$8,650	$8,650	$8,650	$173,000	$10,380
LNL-LifeGuarantee	$9,704	$9,704	$9,704	$9,704	$9,704	$9,704	$9,704	$194,080	$11,300
JH-Protection UL-G	$9,567	$9,567	$9,567	$9,567	$9,567	$9,567	$9,567	$191,336	$9,567
AGL-ContinUL	$8,615	$8,615	$8,615	$8,615	$8,615	$8,615	$8,615	$172,299	$11,170
ING-GDB UL II	$10,032	$10,032	$10,032	$10,032	$10,032	$10,032	$10,032	$200,644	$11,340

*Commissionable Premium: This is the amount of premium, based on our interpretation, that will be compensated at regular first year or rolling target commission rates.

Product Specifications:

Issue Ages: 18-70 (Super Preferred, Preferred, Non-Tobacco, Preferred Tobacco, Tobacco)
Minimum Face Amount: $50,000 (Non-Tobacco and Tobacco only); $100,000 (all other risk classes)
Maximum Substandard Rating: Table 8
Lapse Protection Duration Options: Age 90 (Super Preferred, Preferred, Non-Tobacco): Age 95 (Super Preferred, Preferred, Non-Tobacco); Age 100 (all risk classes); Age 121 (all risk classes)

Compensation:

Higher First Year Commission vs. Term Sale (Compensation rates same as the LifeTime Platinum III)
Rolling Target Premiums up to 24 months

Target Market:

Married couples, single parent households or small business owners ages 30–55
Clients who have shorter duration term policies that are nearing the end of their term
Young professionals ages 30-40 just starting out with limited cash flow

Product Availability:

WCL ModLife is approved in all states except the following: FL, MD, MA, MT, NV, NJ, OR, PA, TX, VT.

Illustration & Quoting Systems:

The WinFlex system will begin quoting WCL ModLife in all approved states on 3/29.
WCL ModLife will be available in TeleLife for all approved states on 3/29.

WCL ModLife allows your clients to lock in the permanent protection they need, with premiums they can afford, at a time when they need it most. To find out more about WCL ModLife, call Financial Markets, Inc. today at 800-888-2829!

*Initial premium savings in policy years 1-5 is based on underwriting class and compared to other available guaranteed UL product options.
**The policy will not lapse due to insufficient funds as long as the Lapse Protection Account value equals or exceeds policy debt. The amount of premium and any charges determine if the lapse protection is in effect. Loans, partial surrenders, policy changes, and any delinquent premium outlays will affect the length of the protection. The lapse protection guarantees the policy death benefit only, not the cash or surrender value. Refer to policy and endorsements for complete limitations, terms, and conditions.

View Product Announcement

View Agent Guide

Financial Markets, Inc.
800-888-2829
www.fm-inc.com - AppMan@fm-inc.com

R. Neil Sperling, LTCP Vice President, Marketing Representative and Licensed Agent 800-888-2829 Ext 104	Edward Bartling, MBA, CLU, ACS, FLMI, AIAA Chief Operating Officer, Marketing Representative and Licensed Agent 800-888-2829 Ext 105	Deana Bordewyk, CSR-1 Marketing Representative and Licensed Agent 800-888-2829 Ext 107
Mindy Marling, CSR-1 New Business Specialist 800-888-2829 Ext 126	Karla Rosaaen, CSR-1 New Business Specialist 800-888-2829 Ext 129	Kimberly Lawrence, CSR-1 New Business Specialist 800-888-2829 Ext 120
Stephanie Owens, FLMI Marketing Coordinator and Licensed Agent 800-888-2829 Ext 106	Dawn Taggart Contracting and Commission Specialist *800-888-2829* Ext *123*	Sandra Heying Supply Manager 800-888-2829 Ext 110
Jessica Schulte Advertising Specialist 800-888-2829 Ext 125	April Gross Office Assistant *800-888-2829* Ext 124